Variable Data Printing - VDP

Variable-data printing (VDP) (also known as variable-information printing (VIP)) enables the mass customization of documents via digital print technology, as opposed to the 'mass-production' of a single document using commercial offset printing. Instead of producing 10,000 copies of a single document, delivering a single message to 10,000 customers, variable data printing could print 10,000 unique documents with customized messages for each customer. The returns for variable printing vary from double the normal return at the basic level to 10-15 times the return for fully variable jobs. This naturally depends on content and the relevancy of that content, but the technique presents an effective tool for increasing ROI on marketing campaigns.

Supported Variable Data Printing
There are several levels of variable printing. The most basic level involves changing the salutation or name on each copy. More complicated Variable Data Printing uses 'versioning', where there may be differing amounts of customization for different markets, with text and images changing for groups of addressees based upon which segment of the market is being addressed. Finally there is full Variability Printing, where the text and images can be altered for each individual addressee. All three types of Variable Data Printing begin with a basic design that indicates which sections can be altered and a database of information that fills in the changeable fields.

Instant Press ready VDP automation
The PrintNow merge engine was designed for speed and will combine text and graphics at speeds recorded over 1,500 pages a second. Using an .XLS, .CSV, .TSV or .MDB file users can combine any number of pages into a final imposed optimized PDF files ready for press. Batching will allow breaking larger merge runs into any set amount for older rips that don't process optimized PDF files very efficiently. Our technology allows you to adjust the batch runs to match your rip’s speed so rip time is always faster than printing time!

Target list purchasing and segmentation
The PrintNow solution has been integrated into USADATA to enable users to order targeted, multi-sourced mailing lists and sales leads. Users of the PrintNow solution can choose to purchase a mailing list from USADATA if integrated into your solution, but can always upload their own list or pick from a list they have uploaded previously in their account section..